Monday, January 10, 2011

Networking is KEY

As a child, we create images and ideals of “what we want to be when we grow up,” but sometimes life throws us a curveball!  If you were to ask me in high school what I would be doing at the age of 25, my response would be completely different from my reality.  I had every intention on attending law school and pursuing a career as an entertainment attorney, but undergrad allowed me to uncover my true passion.  Required to take a mass communications class for my Justice Studies major, I was introduced to the field of public relations.  Completely intrigued by this new world, I conducted my research and insisted that my advisor change my major immediately.  Just a few credits short of obtaining my degree, I was directed to focus on graduating.  Determined to work in public relations, I began reading articles and books about this foreign field.  After landing my first internship in Atlanta, I knew I was destined to be a publicist!  A couple years and several internships later, I was definitely ready to being my career as a PR Pro!  Wanting to hone in on my skills in the entertainment field, I decided to enroll in Full Sail University' Masters in Entertainment Business program.


Establishing Sapphire Ink Public Relations in 2009 was definitely a rude awakening.  I interned with several publicist, but now I was going to be on my own.  That is when I realized that networking is key.  Through the various internships I held in undergrad, I was able to utilize connections to gain inside information and attend exclusive events that created a presence for my company in the Atlanta market.  Even though I am obtaining my Masters in an online program, I find that it is imperative for me to develop the same relationships with my classmates because we will be working in the same industry.  Since I am a publicist, I may find a potential client or employee, just by interacting with those around me.  


Stay Tuned for future confessions...

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