According to John W. Mullins, a professor at the London Business School, “ an economic downturn is a great time to start a business (Mullins, 2009). With the uncertainty of employment, many Americans are turning to creativity or opportunity to establish their own companies and find their entrepreneurial spirit. In Georgia alone, there were over 720,000 small businesses in 2010 (Gaebler, 2010). As a startup company, these businesses will seek funding from investors through the use of a business plan. A business plan is typically viewed as a way of getting funding from an investor or a business loan, but in actuality, a business plan allows a company to organize its purpose, goals, and technicalities. This course definitely allowed me to get my PR company, Sapphire Ink PR, in order.
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