Tuesday, April 19, 2011

Entertainment Business Finance: Money, Money, Money, Mo..ney

Math has never really been my cup of tea, so when I realized that I had to take business finance, I sort of had a panic attack.  Don't get me wrong, I love money, but the thought of creating a company budget is scary. I like Frank "Kin" Hubbard's idea of finance: 

“The safe way to double your money is to fold it over once and put it in your pocket.”  

That's why interviewing CPA Erica Clark was such an insightful experience.  Clark is the Financial Director for Saint Jospeh's Mercy Care Services.  Although Saint Josephs is not an entertainment entity, it is relative to my life as a publicist because I enjoy working in the nonprofit field and it is one of my company's niches.  Despite having no desire to become an accountant, I understand that numbers are important to all businesses, whether established or developing.  As a fairly new company, I never put much thought into the education and training required for an individual to “balance my books.”  Mrs. Clark definitely provided a “real world” view of her business, which created a great story.  I think one of the most shocking facts is that CPA’s have the opportunity to make so much money.  Who knew dealing with other people’s money, could have such a high return.

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