This assignment allowed me to explore my inner negotiator by discussing a time when I had to work out a deal. For me, negotiating is a part of everyday life, but it is completely different when it comes to business. As a publicist, the network of professionals that I have established prove to be very beneficial to my success. Due to the relationships that I have built, I was able to find a last minute venue for my annual nonprofit event and work out a great rate. The venue owner agreed to my terms of donating 75% of the fee, in exchange for advertising and inclusion on marketing collateral. Utilizing a few negotiating techniques such as:
- Preparation: I researched the area and comparable deals offered by other venues, this gave me more bargaining power
- Timing: Since the salon recently opened, they were looking for ways to get their name out
- Humility: Although the owner was new to the industry, I didn't take advantage of her by name dropping or making her feel inferior
“Thinking about something leads to confusion, but thinking through something leads to clarity.”
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| Speaking with CBS about event :: courtesy of Studio B Photography |
This remains to be completely true in the world of communication. During negotiations I often find myself speaking off the top of my head, but when I really focus on a solution and analyze possible outcomes, everything works out for the best.
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